Zapyle - Case Study - Growth Hackers

Zapyle CASE STUDY

5X ORGANIC TRAFFIC GROWTH. 50% BOOST IN REVENUE

INTRODUCTION

ABOUT

Zapyle is a Bangalore based premium fashion e-commerce marketplace that’s bridging the gap in the trends and quality in the Indian fashion industry by bringing a well-curated collection of international brands to India.

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CHALLENGE

The challenge was to increase the number of orders for Zapyle and boost revenue without changing the marketing spend.

EXECUTION STRATEGY

For Zapyle, the strategy that leveraged was:

Suggestion to include High
Street-wear.
Optimize Ad Targeting.
Optimize brand keywords for the pre-owned section.

After analyzing the orders data and user persona data we realized that their audience might be interested in High Streetwear and suggested that they look at getting more inventory in that category. This helped us achieve great results in terms of the number of orders for Zapyle. We also optimized the targeting and added a few more channels of marketing to the mix to boost the growth.

Another huge opportunity we stumbled upon during our research was when we were looking at the pre-owned section which houses brands like Louis Vuitton, Gucci, etc. As soon as we saw this, we knew that there was a huge opportunity to increase their organic traffic by many folds due to the lack of competition in that segment in India. We started optimizing their brand pages for these keywords and within a month almost all the brand keywords started showing up on the first page of Google.

1. We began with a thorough audit to uncover issues affecting the blog’s search performance. The next steps involve repurposing existing content and creating new, relevant pieces. Initially, we’ll focus on low-competition topics to build authority before tackling high-volume, competitive ones.

2. Post the SEO audit and fixes, our team collaborated closely with Decathlon’s Content team. During our content audit, we found that much of the existing content was tailored for the European audience and needed adjustments to align with the Indian market.

3. Next, we delved into keyword and topic research to pinpoint the content Decathlon should create for an immediate traffic boost. We discovered numerous monthly topics that significantly increased their traffic.

Within 3 months of starting, we increased the traffic to 10x and were able to achieve a sustainable growth of 100% month on month.

Conclusion

The inclusion of High Streetwear in their offerings resulted in a minimum of 50% growth month on month in terms of revenue while almost doubling the number of orders.

Optimizing the brand page keywords provided their organic traffic 5x growth and increased Zapyle’s revenue by 20%.