ABOUT THE COMPANY & CHALLENGE
Our client, one of the largest media companies in India, faced a significant challenge in April 2023. A recent Google Algorithm update had severely impacted a section of their website that generated substantial revenue. Within three days, their traffic had plummeted by 60%, posing a serious threat to their business. The primary challenge was to quickly understand the implications of Google's algorithm update and devise an effective solution. The situation demanded swift and accurate action; any delay or misstep could lead to further traffic loss. Additionally, deciphering Google's update documentation required a deep understanding of Google's algorithmic changes over the past few years, as we don't want this to repeat, a task that could be daunting for those unfamiliar with the terrain.
THE RESULTS
Penalty Lifted in 2 Months
Traffic Boost
SOLUTION AND RESULTS
Our team of experts conducted a comprehensive audit of the client's website, focusing on SEO and content aspects. We studied the algorithm update in detail to identify the discrepancies causing the traffic drop. Armed with these insights, we began addressing the issues individually, involving a team of experts to ensure careful and precise execution. Our strategic and systematic approach yielded impressive results! Not only were we able to restore the website's traffic to its pre-update levels, but also, we achieved the highest traffic the client's website had ever experienced. This was possible due to our ability to identify and rectify some underlying issues during the process.
SERVICES DEPLOYED
REVENUE BOOST
TRAFFIC BOOST
