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Google recovery CASE STUDY

Our brainstorming sessions start with us getting into the shoes of our clients. For us, we are them and they are us. It’s one and the same and that makes all the difference.
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RESULTS

INTRODUCTION

ABOUT

Our client, one of the largest media companies in India, faced a significant challenge in April 2023. A recent Google Algorithm update had severely impacted a section of their website that generated substantial revenue. Within three days, their traffic had plummeted by 60%, posing a serious threat to their business.

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CHALLENGE

The primary challenge was to quickly understand the implications of Google’s algorithm update and devise an effective solution.

GOAL

The situation demanded swift and accurate action; any delay or misstep could lead to further traffic loss.
Additionally, deciphering Google’s update documentation required a deep understanding of Google’s algorithmic changes over the past few years, as we don’t want this to repeat, a task that could be daunting for those unfamiliar with the terrain.

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RESULTS

EXECUTION STRATEGY

Our team of experts conducted a comprehensive audit of the client’s website, focusing on SEO and content aspects.

We studied the algorithm update in detail to identify the discrepancies causing the traffic drop. Armed with these insights, we began addressing the issues individually, involving a team of experts to ensure careful and precise execution.

1.  We began with a thorough audit to uncover issues affecting the blog’s search performance. The next steps involve repurposing existing content and creating new, relevant pieces. Initially, we’ll focus on low-competition topics to build authority before tackling high-volume, competitive ones.

2. Post the SEO audit and fixes, our team collaborated closely with Decathlon’s Content team. During our content audit, we found that much of the existing content was tailored for the European audience and needed adjustments to align with the Indian market.

3. Next, we delved into keyword and topic research to pinpoint the content Decathlon should create for an immediate traffic boost. We discovered numerous monthly topics that significantly increased their traffic.

1.  We began with a thorough audit to uncover issues affecting the blog’s search performance. The next steps involve repurposing existing content and creating new, relevant pieces. Initially, we’ll focus on low-competition topics to build authority before tackling high-volume, competitive ones.

2. Post the SEO audit and fixes, our team collaborated closely with Decathlon’s Content team. During our content audit, we found that much of the existing content was tailored for the European audience and needed adjustments to align with the Indian market.

3. Next, we delved into keyword and topic research to pinpoint the content Decathlon should create for an immediate traffic boost. We discovered numerous monthly topics that significantly increased their traffic.

Within 3 months of starting, we increased the traffic to 10x and were able to achieve a sustainable growth of 100% month on month.

solution

Our strategic and systematic approach yielded impressive results! Not only were we able to restore the website’s traffic to its pre-update levels, but also, we achieved the highest traffic the client’s website had ever experienced. This was possible due to our ability to identify and rectify some underlying issues during the process.

SERVICES DEPLOYED

Revenue Boost

Traffic Boost

Digital Strategy

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