We had to crack the user behavior of blue-collar workers to identify them on social media and target. It is easy said than done due to the secrecy and lack of data over the web on how they use the web. After some challenging research and data collection we have identified potential behaviors that we think might work with right tweaking.

We refined the current generic targeting to very specific audience on multiple channels based on our findings, we created user personas to further understand our target audience’s online psycho-graphic based on the campaigns that performed.