ABOUT THE COMPANY & CHALLENGE


ABOUT THE COMPANY & CHALLENGE


Universal Robots is a Danish manufacturer of flexible industrial collaborative robot arms or cobots that gives manufacturers access to all the benefits of advanced robotic automation, without the extra costs usually associated with traditional robots. The company has 620+ employees (2018) and 300 partners around the world and achieved a business volume of USD 234 Million in 2018. Though the HQ is already partnered with an agency they still got us on board as they wanted their agency to understand the local pulse to market the product better. The challenge was to generate leads for Universal Robots and create awareness about its cobots in the Indian Market.

THE RESULTS


THE RESULTS


50% MQLs

30% SQLs

EXECUTION STRATEGY


EXECUTION STRATEGY


With cobots being such a great value addition and the superiority of Universal Robots over its competition, we knew that all we have to do is create awareness among the medium to large scale manufacturers in India.

  • We have used channels like LinkedIn, Facebook and Google along with Account Marketing to reach the target audience.

In Google, our campaigns were rigorously a/b tested which secured us our relevant mid-high volume relevant keywords, which in turn helped us reduce our CAC in the long term and reduced the wastage on irrelevant keywords.

On social media, we leveraged Facebook and LinkedIn’s industry-specific targeting to reach the most relevant audience with few added filters to hit the quality. With the right messaging and creatives, LinkedIn turned out to be pretty effective in giving the maximum SQLs at a minimum cost.

Our approach helped Universal Robots in getting a steady lead flow and building a strong base in India within months of operations.

  • With our digital marketing efforts, Universal Robots saw a significant increase in the number of leads generated and we were also able to increase the quality of leads with 50% being MQLs and 30% being SQLs

CLIENT TESTIMONIAL Growth Hackers have been able to reach out to a larger audience than we had been doing with traditional marketing efforts. Growth Hackers in-depth knowledge of various platforms such as Hubspot and Microsoft Dynamics which is vital for our operations. We like that Growth Hackers go above and beyond the call of duty — they’ve connected for late night/early am calls with our global team. It was imperative that Growth Hackers understood a lot of the terminology and the competition we are up against. Alysha Maria Lobo | SEA Marketing Head – Universal Robots

SERVICES DEPLOYED


SERVICES DEPLOYED


LEAD GENERATION

DIGITAL STRATEGY

MARKETING AUTOMATION

CONTACT US

CONTACT US