ABOUT THE COMPANY & CHALLENGE


ABOUT THE COMPANY & CHALLENGE


Positka offers a range of services from end-to-end Splunk consulting and advisory services to cybersecurity, risk management, and big data analytics to companies that use Splunk for app development. The challenge was to reach the target audience who are looking to implement Splunk for their company and convert them into a lead. The problem here is that it is a niche and there is a lot of competition out there.

THE RESULTS


THE RESULTS


30% SQLs

60% MQLs

EXECUTION STRATEGY


EXECUTION STRATEGY


Initially, we tried to reach people who are actively looking to opt for Splunk by targeting specific keywords, but realized that the search volumes are too low to make sense, so we’ve started actively reaching out to the decision-makers using LinkedIn with a mix of account marketing using customized offerings and were able to generate high quality leads. And to build trust, we have optimized the website to rank for keywords like Splunk reseller India, etc.

On LinkedIn, our strategy was to reach out to decision-makers within industries that find value in having Splunk integrated into their business operations. We used heavily personalized copies and addressed the problems they are currently facing to connect better and convert them into the lead.

For Account Marketing, we’ve created multiple touchpoints and reached out to decision-makers from the industries that can take advantage of Splunk and then hit them with custom emails in order to achieve a good conversion rate than cold outreach.

For SEO, our strategy was to perform thorough keyword research to understand the keywords that people search for similar offerings. Combining our technical SEO efforts, we were able to rank Positka’s website for high intent keywords.

  • From the digital marketing efforts, Positka was able to improve their lead generation by a significant volume.
  • LinkedIn and account marketing together, have helped us in generating quality leads out of which 60% were MQLs and 30% were SQLs.
  • With SEO, we were able to rank Positka for various key keywords such as “Splunk India”, etc. that helped increase the traffic to the website by a significant margin.

CLIENT TESTIMONIAL Our partnership with Growth Hackers Digital has been very fruitful. Their work on our website and lead generation campaigns have made a significant difference to our business. We are positive that this partnership will yield many more mutual successes. Kunal Sharma | Management Consultant – Positka

SERVICES DEPLOYED


SERVICES DEPLOYED


LEAD GENERATION

USER RESEARCH

WEB DEVELOPMENT

CONTACT US

CONTACT US