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POSTIKA CASE STUDY

30% SQLS. 60% MQLS.
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RESULTS

INTRODUCTION

ABOUT

Positka offers a range of services from end-to-end Splunk consulting and advisory services to cybersecurity, risk management, and big data analytics to companies that use Splunk for app development.

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CHALLENGE

The challenge was to reach the target audience who are looking to implement Splunk for their company and convert them into a lead. The problem here is that it is a niche and there is a lot of competition out there.

GOAL

Achieve the objective of engaging with the specific audience seeking to integrate Splunk into their business operations, with the ultimate goal of transforming them into prospective leads.

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RESULTS

EXECUTION STRATEGY

Initially, we tried to reach people who are actively looking to opt for Splunk by targeting specific keywords, but realized that the search volumes are too low to make sense, so we’ve started actively reaching out to the decision-makers using LinkedIn with a mix of account marketing using customized offerings and were able to generate high quality leads. And to build trust, we have optimized the website to rank for keywords like Splunk reseller India, etc.

On LinkedIn, our strategy was to reach out to decision-makers within industries that find value in having Splunk integrated into their business operations. We used heavily personalized copies and addressed the problems they are currently facing to connect better and convert them into leads.

For Account Marketing, we’ve created multiple touchpoints and reached out to decision-makers from the industries that can take advantage of Splunk and then hit them with custom emails in order to achieve a good conversion rate than cold outreach.

For SEO, our strategy was to perform thorough keyword research to understand the keywords that people search for similar offerings. Combining our technical SEO efforts, we were able to rank Positka’s website for high intent keywords.

1.  We began with a thorough audit to uncover issues affecting the blog’s search performance. The next steps involve repurposing existing content and creating new, relevant pieces. Initially, we’ll focus on low-competition topics to build authority before tackling high-volume, competitive ones.

2. Post the SEO audit and fixes, our team collaborated closely with Decathlon’s Content team. During our content audit, we found that much of the existing content was tailored for the European audience and needed adjustments to align with the Indian market.

3. Next, we delved into keyword and topic research to pinpoint the content Decathlon should create for an immediate traffic boost. We discovered numerous monthly topics that significantly increased their traffic.

1.  We began with a thorough audit to uncover issues affecting the blog’s search performance. The next steps involve repurposing existing content and creating new, relevant pieces. Initially, we’ll focus on low-competition topics to build authority before tackling high-volume, competitive ones.

2. Post the SEO audit and fixes, our team collaborated closely with Decathlon’s Content team. During our content audit, we found that much of the existing content was tailored for the European audience and needed adjustments to align with the Indian market.

3. Next, we delved into keyword and topic research to pinpoint the content Decathlon should create for an immediate traffic boost. We discovered numerous monthly topics that significantly increased their traffic.

Within 3 months of starting, we increased the traffic to 10x and were able to achieve a sustainable growth of 100% month on month.

Conclusion

From the digital marketing efforts, Positka was able to improve their lead generation by a significant volume.

LinkedIn and account marketing together, have helped us in generating quality leads out of which 60% were MQLs and 30% were SQLs.

With SEO, we were able to rank Positka for various key keywords such as “Splunk India”, etc. that helped increase the traffic to the website by a significant margin.

SERVICES DEPLOYED

User Research

Lead Generation

Web Development

Testimonials that make us cartwheel with joy

Our partnership with Growth Hackers Digital has been very fruitful. Their work on our website and lead generation campaigns have made a significant difference to our business. We are positive that this partnership will yield many more mutual successes.

Kunal Sharma

Management Consultant
Positka

<h3>Kunal Sharma</h3> <p>Management Consultant <br>Positka</p>

Lets Talk!

Get in touch with us and let’s make magic happen!