Prelaunch – We knew it is an enormous task to make prelaunch go viral with no budget so we had to make sure that messaging, design, and the whole thing has to be perfect to the dot. Keeping all this in mind we have designed a campaign that is almost flawless and has the potential to meet our goal.

Lead Generation – Trust is the most important emotion when it comes to fitness (losing weight) so we have understood that the best way to get more customers is by creating a referral program that incentivizes current customers to spread the word.

Execution Prelaunch – We did a targeted pre-launch campaign without any marketing budget and helped them acquire 5000 potential customers in 2 days of the launch. This immediately gave them a platform to test their idea as they were the first ones ever to provide personal fitness coaches at home using an app.