About Orobind

Orobind works on making it extremely easy for people to be healthy. By connecting people to trusted personal coaches through the apps, they make it possible for people to achieve their health goals and create healthier communities.

Orobind has been acquired by HouseJoy, the leading home services provider after Orobind achieved breakeven within 1.5 years of their launch.

Task at hand

Orobind was planning for their pre-launch and wanted help regarding the design and on how to make it viral.
Wanted to increase the leads without increasing the marketing budget.

Execution

We did a targeted pre-launch campaign without any marketing budget and helped them acquire 5000 potential customers in 2 days of the launch. This immediately gave them a platform to test their idea as they were the first ones ever to provide personal fitness coaches at home using an app.

The challenge is to increase the number of leads while making sure that the quality remains or improves. We’ve together worked on a referral program that would benefit both the current users and new people they refer to Orobind and not effect the current revenue of the company.

Results

  • It was a big hit and it has increased their organic leads by 3x. With an average ticket of 7k per month it has helped in boosting their revenue by minimum 25% month-on-month.
  • The other thing we did was taking a look at their landing page, if there was one thing we’ve learned about landing pages in our years of experience is that it can always be optimized to do better and that’s exactly what we did.
  • We have made the message consistent on all platforms and optimised the landing page by adding video testimonials of the current users and changing the format of the information provided to consume. This has changed the landing page’s conversion rate from somewhere around 8% to 14%, almost doubling the leads that they capture.
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