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norex CASE STUDY

Our brainstorming sessions start with us getting into the shoes of our clients. For us, we are them and they are us. It’s one and the same and that makes all the difference.
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INTRODUCTION

ABOUT

Norex Flavours is an Indian e-commerce company specializing in the wholesale distribution of natural essential oils, food flavours, mint products, fragrances, and aromatherapy items. As a client of Growth Hackers, Norex Flavours aimed to enhance its online visibility, expand its reach to a larger local audience, and increase website engagement.

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CHALLENGE

Initially, Norex Flavours faced a need for greater online engagement and visibility. With approximately 4,000 impressions but only 200 clicks per day, it became evident that adopting effective SEO practices was essential to reaching the online audience. The challenge lies in identifying and executing a strategy to enhance local search rankings and SERP performance, ultimately boosting both impressions and click-through rates.

GOAL

Norex Flavours – Boosting Organic Visibility for Impressive Growth in Traffic and Engagement.

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RESULTS

Our Approach

To address these challenges, Growth Hackers implemented a robust SEO strategy that included the following key steps:

  1. Keywords Optimization
We conducted comprehensive keyword research to identify high-potential search terms relevant to each category and product offered by Norex Flavours. By optimizing the website pages for these keywords, we enhanced the brand’s discoverability for users searching for related products online.
  2. Content Development
Recognizing the importance of valuable content in engaging our target audience, we regularly published blogs focused on essential oils, mint products, aromatherapy, food flavours, and fragrance oils. These blogs were carefully optimized with relevant keywords to attract organic visitors and establish Norex Flavours as an authority in the industry.
  3. Off-Page SEO Activities
To further boost the website’s authority and ranking, we implemented effective off-page SEO strategies, including quality backlink building. These efforts improved the rankings of target keywords, making it easier for potential customers to discover Norex Flavours through search engines.

results

Through these efforts, Norex Flavours achieved remarkable improvements in traffic and engagement metrics:

  • • Daily Impressions: From an initial 4,000 impressions, daily impressions now consistently exceed 75,000.
  • • Daily Clicks: Click-through rates surged from 200 clicks to approximately 1000 clicks per week, demonstrating a significant boost in engagement.

Conclusion

Through a well-planned and executed SEO strategy, Norex Flavours successfully overcame its initial challenges of low online visibility and engagement. By optimizing targeted keywords, creating valuable content, and implementing robust off-page SEO tactics, we significantly enhanced the website’s search engine performance. These efforts resulted in a dramatic increase in daily impressions and clicks, effectively expanding Norex Flavours’ reach and solidifying its position as a trusted authority in the essential oils and flavours industry. The collaboration with Growth Hackers demonstrates the transformative impact of strategic SEO in driving measurable growth for businesses.

SERVICES DEPLOYED

Product & Category Keyword Optimization

Content-Driven SEO

Off-Page SEO & Authority Building

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