The campaign began by crafting relatable content that captured the excitement of ongoing F1 events. The content was tailored to resonate not only with hardcore F1 fans but also with casual viewers, making it highly shareable. Next, bite-sized podcast-style reels were introduced, focusing on trending topics, iconic F1 moments, and fan debates. This conversational format encouraged followers to engage, share, and actively interact with the content.

To deepen audience engagement, the team incorporated interactive elements such as polls, quizzes, and “this-or-that” stories. User-generated content was also highlighted, further fostering a sense of community and belonging among followers. The design and copy for posts and reels were refreshed to align with the fast-paced and thrilling world of motorsports. Captions and calls-to-action were carefully optimised to provoke interaction.

A strategic posting calendar was implemented, scheduling content around race weekends to leverage peak interest periods. The calendar balanced high-energy race-centric posts with evergreen motorsport trivia and fun facts, ensuring continuous engagement throughout the year.