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green fortune CASE STUDY

Our brainstorming sessions start with us getting into the shoes of our clients. For us, we are them and they are us. It’s one and the same and that makes all the difference.
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RESULTS

INTRODUCTION

ABOUT

GreenFortune is a leading uPVC windows and doors manufacturer in India, offering high-quality, customizable, and eco-friendly solutions for residential and commercial spaces. Their Instagram profile serves as a vital platform to showcase products, engage with customers, and build brand awareness.

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CHALLENGE

GreenFortune’s Instagram profile faced significant challenges with low follower growth, stagnating its ability to attract new followers and expand its audience. Content engagement was minimal, with posts and reels receiving limited reactions, shares, and comments. Additionally, the existing content lacked the traction needed to reach its target audience, underutilizing the platform’s potential to connect with eco-conscious and design-focused customers.

GOAL

The goal was to revitalize GreenFortune’s Instagram presence by increasing follower count, boosting engagement rates on posts and reels, and enhancing the profile’s visibility among eco-conscious and urban farming enthusiasts.

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RESULTS

EXECUTION STRATEGY

The campaign began by designing a series of Instagram ad campaigns focused on profile visits and engagement. Audience targeting was carefully segmented to reach urban farming enthusiasts, eco-conscious consumers, and those interested in sustainable living. The content strategy prioritized high-quality visuals and educational, relatable captions, strategically timed to align with audience activity patterns. Campaign performance was monitored in real-time, with budgets optimized for top-performing creatives. Reels and carousel posts were boosted, showcasing the benefits of uPVC products and offering tips on sustainable living. Budgets were allocated efficiently, typically ranging between ₹1,500 and ₹3,500 per campaign, to maximize ROI while leveraging Instagram’s algorithm for increased visibility.

results

The strategic implementation of Instagram boost campaigns for The Green Fortune successfully revitalized their social media presence. By focusing on targeted audience engagement and cost-effective advertising, we delivered significant improvements in follower growth, post engagement, and overall visibility. This case study highlights the power of tailored Instagram strategies in transforming a brand’s digital footprint.

SERVICES DEPLOYED

Instagram Campaign Strategy

Content Optimization

Performance Monitoring

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