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GIM BOOKS CASE STUDY

CPI REDUCED BY 40%. UAC REDUCED BY 52%
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RESULTS

INTRODUCTION

ABOUT

Gimbooks is an easy invoice manager app that helps create professional and elegant invoices, quotations, and purchase orders. With Gimbooks, one can manage their Inventory, Expenses and Ledgers, Send Payments reminders to customers & much more in moments.

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CHALLENGE

The challenge we had to tackle was to identify and reach Gimbooks’ target audience, who would be small and medium scale business owners and convert them as users for the Gimbooks app. This is an audience whose digital footprint isn’t very solid.

GOAL

To reach out to potential users, create awareness and get the users to install the Gimbooks app

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RESULTS

EXECUTION STRATEGY

For us to get users to install the Gimbooks app, it was imperative to understand the app and what will attract its target audience towards it. Gimbooks works out of a market with very established players and thus understanding the app helped us with the positioning strategy to showcase how Gimbooks is different from the competition.

We did thorough research and understood their existing account data, based on which we started to analyse which platform will give the best metrics; Facebook turned out to be the best platform. We segregated their target audience depending on their
Age
Location
Interests

The next step was to draw the target audience towards the ads so they install the app
We
a. Tested multiple combinations of creatives and messaging and kept optimising them so they resonate the most with the TG.
b.Created brand awareness for Gimbooks through different channels.

The constant balance of the right messaging, creatives, and targeting the right people helped us increase user acquisition exponentially and work towards increasing the quality of users acquired all while reducing the acquisition cost.
Within 3 months of starting, we increased the traffic to 10x and were able to achieve a sustainable growth of 100% month on month.

SERVICES DEPLOYED

Revenue Boost

Scale Up

Digital Strategy

Lets Talk!

Get in touch with us and let’s make magic happen!