Drona HQ Case Study

50% GROWTH IN LEADS – MOM. REDUCED COST PER LEAD BY 60%

INTRODUCTION

ABOUT

DronaHQ is a platform that can be used to create amazing apps and internal tools without writing code and at a blazing speed. With DronaHQ, managers can design and build their own approvals, processes, and workflows, which greatly helps minimise wasted time and bring efficiency to the workplace.

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CHALLENGE

The challenge for us was to increase the number of qualified leads for their platform and reduce the Cost Per Lead.

GOAL

The goal stood to be something rather straightforward, which was the generation of numerous quality leads and a reduced Cost-per-lead.

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EXECUTION STRATEGY

Understanding the audience and need of any service/product is a deeper well than most people think it to be! The more research you do, the closer you get to finding people looking for exactly what you are selling, and that’s what led us to generate a high number of qualified leads for DronaHQ.

Our strategy was
– Did thorough keyword research to identify the keywords with the highest intent
– Launched display campaigns targeting visitors of competitors via custom intent

Doing this helped us accurately identify the set of people who are actively looking for services offered by DronaHQ and reach them through different channels.

1. To reduce the Cost Per Lead, we knew that the first thing we had to focus on was optimising DronaHQ’s landing pages. Optimised landing pages enhanced the quality score of the ads and reduced their Cost Per Click. In addition to this, we gave constant and relevant feedback to DronaHQ’s team regarding how they could improve the conversion rate of the landing pages.
2. We also, optimised the ad copies and designs to include the most relevant keywords so that the clickthrough rate (CTR) increases.
3. Combining all these tweaks, research and optimisation helped us achieve the desired results for DronaHQ!

Within 3 months of starting, we increased the traffic to 10x and were able to achieve a sustainable growth of 100% month on month.