About Decathlon

Decathlon is a French sporting goods retailer. With over 1500 stores in 49 countries, it is the largest sporting goods retailer in the world.

Decathlon had tied up with a global agency that looked after their marketing efforts and scope in and out. They were associated with Decathlon as an extended marketing wing for a really long time. With Decathlon expanding its reach through various new online channels, the agency faced operational difficulty in equally prioritizing marketing efforts for existing channels and the upcoming ones. This is when Decathlon felt the need for another 360-degree agency that had the required experience and expertise to match the scope of work.

Task at hand

To tweak their content strategy to boost the organic traffic and also optimize the site for search engines.


Our SEO team worked very closely with Decathlon’s Content team to understand the current methods they are practicing. This is when we discovered that a lot of their articles are not written for the Indian crowd but European countries. We did an audit of their article inventory and suggested changes to their existing articles and suggested the addition of new articles based on our research to increase local content.


This didn’t just help them rank for high volume keywords but also organically increased their traffic by multiple folds within 3 months.

As a consequence of this, Growth Hackers Digital was assigned with 2 more new projects by Decathlon India.

Decathlon growth graph