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DECATHLON CASE STUDY

Our brainstorming sessions start with us getting into the shoes of our clients. For us, we are them and they are us. It’s one and the same and that makes all the difference.
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RESULTS

INTRODUCTION

ABOUT

Decathlon is a French sporting goods retailer. With over 1500 stores in 49 countries, it is officially the largest sporting goods retailer in the world according to the numbers it did in 2019.

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CHALLENGE

Decathlon has a blog specifically for India where they write content regularly but is failing to get much traction. Even though it has almost 800 published blogsit hardly gets enough traffic to make it a viable medium to engage with the audience or create revenue out of it.

GOAL

To start with we have conducted a thorough audit to identify underlying issues that might hinder the blog’s performance on the search and fix.

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RESULTS

EXECUTION STRATEGY

We began with a thorough audit to uncover issues affecting the blog’s search performance. The next steps involve repurposing existing content and creating new, relevant pieces. Initially, we’ll focus on low-competition topics to build authority before tackling high-volume, competitive ones.

Post the SEO audit and fixes, our team collaborated closely with Decathlon’s Content team. During our content audit, we found that much of the existing content was tailored for the European audience and needed adjustments to align with the Indian market.

Next, we delved into keyword and topic research to pinpoint the content Decathlon should create for an immediate traffic boost. We discovered numerous monthly topics that significantly increased their traffic.
Within 3 months of starting, we increased the traffic to 10x and were able to achieve a sustainable growth of 100% month on month.

1.  We began with a thorough audit to uncover issues affecting the blog’s search performance. The next steps involve repurposing existing content and creating new, relevant pieces. Initially, we’ll focus on low-competition topics to build authority before tackling high-volume, competitive ones.

2. Post the SEO audit and fixes, our team collaborated closely with Decathlon’s Content team. During our content audit, we found that much of the existing content was tailored for the European audience and needed adjustments to align with the Indian market.

3. Next, we delved into keyword and topic research to pinpoint the content Decathlon should create for an immediate traffic boost. We discovered numerous monthly topics that significantly increased their traffic.

1.  We began with a thorough audit to uncover issues affecting the blog’s search performance. The next steps involve repurposing existing content and creating new, relevant pieces. Initially, we’ll focus on low-competition topics to build authority before tackling high-volume, competitive ones.

2. Post the SEO audit and fixes, our team collaborated closely with Decathlon’s Content team. During our content audit, we found that much of the existing content was tailored for the European audience and needed adjustments to align with the Indian market.

3. Next, we delved into keyword and topic research to pinpoint the content Decathlon should create for an immediate traffic boost. We discovered numerous monthly topics that significantly increased their traffic.

CONCLUSION

As a consequence of this, Growth Hackers Digital was assigned 2 more new projects by Decathlon India which included SEO responsibilities of their e-commerce site.

We have so far achieved 2X growth with our efforts to their e-commerce site within 6 months of the association, see the screenshot in the left.

SERVICES DEPLOYED

Content Marketing

Target Acquisition

Content Strategy

Testimonials that make us cartwheel with joy

Growth Hackers efforts in SEO have driven more traffic. The project management is very active and communication is good. Their attention to detail and time management are very good. They do a great job.

Amarabati Sen

Product Owner
Decathlon

<h3>Amarabati Sen</h3> <p>Product Owner<br>Decathlon</p>

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