Credit Card Disbursals Case Study

CREDIT CARD DISBURSALS CASE STUDY

Our brainstorming sessions start with us getting into the shoes of our clients. For us, we are them and they are us. It’s one and the same and that makes all the difference.

INTRODUCTION

ABOUT

One of the clients is the biggest multinational public sector bank in India and among the world’s biggest corporations, while the other is an American multinational investment bank and financial services corporation.

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CHALLENGE

The challenge for us was to increase the number of credit card disbursals for them and bring them more quality leads

GOAL

The ultimate goal? We set out to achieve increased Conversion Rates for our clients. And guess what? We nailed it! The combination of SEO mastery, affiliate marketing flair, and a dash of something new led to not just meeting but exceeding our goals.

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EXECUTION STRATEGY

Keyword Research and the permutation & combination of different approaches were the backbone of successfully increasing the CR and credit card disbursal for both clients. We chose the mix of two media- SEO and affiliate marketing to achieve our goals.

Increasing the conversion rates to 3.60% and 4.01%, respectively, was an exemplary result that we achieved by enhancing the SERP ranking through the right SEO practices and affiliate marketing. We also decided to add a new channel to enhance the quality of leads which gave us a high number of quality leads

Within 3 months of starting, we increased the traffic to 10x and were able to achieve a sustainable growth of 100% month on month.