ABOUT THE COMPANY & CHALLENGE


ABOUT THE COMPANY & CHALLENGE


Capital Quotient is a company that aims at providing its clients with a financially secure future. Their platform is based on a planning-first approach that provides real-time access to goals and existing investments and helps make better investment decisions. The challenge was to get people to sign up for their free financial plan.

THE RESULTS


THE RESULTS


Decrease in CAC

Quality Traffic

EXECUTION STRATEGY


EXECUTION STRATEGY


Capital Quotient was getting signups from the irrelevant and non-convertible audiences which cost them a lot. We created user personas based on the ideal target audience that wouldn’t just stop at signing up (although this was our client’s requirement from us), but eventually convert as investors. The user personas helped us determine our audience’s social behavior which further helped us double down on the best channels to target them. This helped our client achieve an all-time record low CAC!

SERVICES DEPLOYED


SERVICES DEPLOYED


LEAD GENERATION

TARGET ACQUISITION

DIGITAL STRATEGY

CONTACT US

CONTACT US