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CAPITAL QUOTIENT CASE STUDY

DECREASE IN CAC. QUALITY TRAFFIC.

INTRODUCTION

ABOUT

Capital Quotient is a company that aims at providing its clients with a financially secure future. Their platform is based on a planning-first approach that provides real-time access to goals and existing investments and helps make better investment decisions.

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CHALLENGE

The core challenge was to boost sign-ups for Capital Quotient’s free financial plan.

GOAL

The goal was to get people to sign up for their free financial plan.

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RESULTS

EXECUTION STRATEGY

Capital Quotient was getting signups from the irrelevant and non-convertible audiences which cost them a lot. We created user personas based on the ideal target audience that wouldn’t just stop at signing up (although this was our client’s requirement from us), but eventually convert as investors. The user personas helped us determine our audience’s social behavior which further helped us double down on the best channels to target them. This helped our client achieve an all-time record low CAC!

1.  We began with a thorough audit to uncover issues affecting the blog’s search performance. The next steps involve repurposing existing content and creating new, relevant pieces. Initially, we’ll focus on low-competition topics to build authority before tackling high-volume, competitive ones.

2. Post the SEO audit and fixes, our team collaborated closely with Decathlon’s Content team. During our content audit, we found that much of the existing content was tailored for the European audience and needed adjustments to align with the Indian market.

3. Next, we delved into keyword and topic research to pinpoint the content Decathlon should create for an immediate traffic boost. We discovered numerous monthly topics that significantly increased their traffic.

1.  We began with a thorough audit to uncover issues affecting the blog’s search performance. The next steps involve repurposing existing content and creating new, relevant pieces. Initially, we’ll focus on low-competition topics to build authority before tackling high-volume, competitive ones.

2. Post the SEO audit and fixes, our team collaborated closely with Decathlon’s Content team. During our content audit, we found that much of the existing content was tailored for the European audience and needed adjustments to align with the Indian market.

3. Next, we delved into keyword and topic research to pinpoint the content Decathlon should create for an immediate traffic boost. We discovered numerous monthly topics that significantly increased their traffic.

Within 3 months of starting, we increased the traffic to 10x and were able to achieve a sustainable growth of 100% month on month.

SERVICES DEPLOYED

Targer Acquisition

lead Generation

Digital Strategy

Lets Talk!

Get in touch with us and let’s make magic happen!