Boxmyspace Warehouse Case Study

BOX MY SPACE CASE STUDY

85% MQLS. 2X LEADS

INTRODUCTION

ABOUT

Boxmyspace is a B2B company that handles complete end-to-end logistics operations for its clients including Transporting the Goods from Source to their Warehouse, Inward the Goods, Quality Check, Storage, Dispatch, Reporting and End Customer Delivery Transportation.

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CHALLENGE

Their presence is in Pan India with aggressive growth targets. Boxmyspace was already spending in marketing efforts before on-boarding us but they were getting a lot of junk leads due to broad targeting leading to high ad spend. This made it difficult for them to meet their aggressive growth targets.

GOAL

The goal of was to target two main customer groups for Boxmyspace:

Actively searching companies for warehouse space and
Those unaware of third-party logistics solutions.
The strategy aimed to deliver unique, relatable messaging to each audience segment.
The ultimate objective was to increase the quality lead percentage (MQLs)

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EXECUTION STRATEGY

There were mainly two customers that Boxmyspace was looking to target, one being the companies that were actively searching for warehouse space and the other being the companies that needed warehouse space but were not actively looking over the web or were not aware of the third-party logistics solutions available in the market.

To tackle both these set of audiences, we created two distinct campaigns and our choice of channels was Google, Facebook, LinkedIn and Account Marketing. Our strategy was to hit the audience with unique messaging based on the bucket they fell in making the messaging relatable and improving our chances to convert them as leads.

After multiple A/B Tests and landing page designs, we were able to crack the formula to get high-quality leads and were able to increase their quality lead percentage (MQLs) from 10% to 85%.

Before engaging with us, BoxMySpace was generating approximately 50 – 100 leads per month that were mostly junk and we were able to help them scale and achieved 200+ leads per month out of which 85% were MQLs and 30% were SQLs.

Within 3 months of starting, we increased the traffic to 10x and were able to achieve a sustainable growth of 100% month on month.