BANKING CASE STUDY

To increase the number of account openings for our client, we chose Facebook and Google ads as relevant media to achieve the desired results.  Initially, when our client joined us, we were using only two sets of audiences for their Facebook ads- interest-based and competitors’ audiences, which we identified as a reason for lower account openings.  Post an exhaustive amount of research, we found various audience sets that could also be our potential customers and decided to increase the audience set in the Facebook campaign.  The right combination of continuous research and running multiple different kinds of campaigns on Facebook helped us achieve exceptional results!  For Google, we started with a campaign targeting people who are 

• Searching for Online savings account
• Searching for Digital savings account, and
• Competitors. 

 After analyzing the Google ads over a period of time, we got to know the best performing keywords and started a new and more optimized campaign for those exact keywords, which gave us some outstanding results.  We also initiated an ad campaign to target the audience that has been visiting our client’s competitors’ websites, which produced some great results. Additionally, to attract more people, we ran campaigns for traffic on Google, targeting people who have visited the competitor websites. Doing this will help us in retargeting.  However, the most helpful of all was the campaign we ran on both Facebook and Google, which single-handedly gave us 50% of the total results!