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Australian Client - seo CASE STUDY

Our brainstorming sessions start with us getting into the shoes of our clients. For us, we are them and they are us. It’s one and the same and that makes all the difference.
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INTRODUCTION

ABOUT

An established conveyancing provider based in Australia delivers professional property services across numerous suburbs nationwide. As a client of Growth Hackers, the company aimed to enhance its online presence, attract a wider local audience, and boost engagement on its website.

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CHALLENGE

Initially, they faced low online engagement and visibility. With around 1,23,633 impressions and only 1400 clicks per month, it was clear that they needed to connect more effectively with its local target audience. The challenge lay in identifying and implementing a strategy that could improve ranking in local searches and increase both impressions and click-through rates.

GOAL

Australian Client  – Boosting Local SEO for Impressive Growth in Traffic and Engagement.

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RESULTS

Our Approach

To address these challenges, Growth Hackers implemented a robust local SEO strategy that included the following key steps:

  1. Local SEO Optimization
    
We conducted thorough keyword research, identifying high-potential local search terms relevant to each suburb where they operates. By optimizing website pages for these keywords, we were able to make the brand more discoverable by users seeking conveyancing services in specific locations.
  2. Content Development

    Recognizing that valuable content is crucial for engaging the target audience, the team consistently published blogs focused on local real estate trends, property laws, and conveyancing topics. These blogs were optimized with relevant keywords to attract local visitors and establish the company as an authority in the industry
  3. Off-Page SEO Activities

    To further boost the website’s authority and rankings, effective off-page SEO strategies were implemented, including quality backlink building. This approach enhanced the rankings of target keywords, making it easier for potential customers to find the conveyancing service through search engines.

results

As a result of these initiatives, the conveyancing provider experienced significant improvements in traffic and engagement metrics:

  • • Daily Impressions: Monthly impressions have grown by 2x over the course of one year, increasing from 123,633 to consistently exceeding 262,042.
  • • Daily Clicks: Monthly clicks have increased by approximately 3x over the course of one year, rising from an initial 1,400 to approximately 4,522, showcasing a significant boost in engagement.

Conclusion

By implementing local SEO strategies, creating targeted content, and executing thorough off-page SEO techniques, the team successfully enhanced the online visibility and engagement of the conveyancing service. This case study highlights the effectiveness of local SEO in increasing discoverability and attracting the right audience, resulting in measurable business growth for the company across Australia.

SERVICES DEPLOYED

Local SEO

Content Marketing

Off-Page SEO

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