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Artificial Intelligence (AI) Usage Policy

Last updated: January 2026

At Growth Hackers (GH Digital Media Pvt Ltd), we use artificial intelligence (AI) responsibly to enhance efficiency, accuracy, and decision-making across our marketing and growth services. This policy outlines how AI is used, governed, and safeguarded within our organization.

1. Purpose of AI Usage

AI at GH is used to:

  • Improve speed and quality of marketing execution
  • Assist in data analysis and performance optimization
  • Support content creation, compliance checks, and research
  • Enable scalable, insight-driven decision making

AI is used as an augmentation tool, not a replacement for human expertise.

2. Types of AI Systems Used

2.1 Internal AI Systems

We have developed proprietary, internal AI agents tailored to our workflows, including but not limited to:

  • Social media and advertising copy assistance
  • Advertising policy and compliance checks
  • Performance analytics, benchmarking, and insights from marketing data

These systems operate within controlled environments and are aligned with our internal quality standards.

2.2 Third-Party AI Models

Where appropriate, GH integrates third-party AI models (such as large language or multi-modal models) to support reasoning, research, and analysis.
These models are used strictly within GH’s governed workflows and do not operate independently.

3. Human Oversight & Accountability

  • All AI-assisted outputs are reviewed, validated, and approved by human teams before client use or deployment.
  • Strategic decisions, creative direction, and final recommendations remain the responsibility of GH professionals.
  • AI outputs are treated as advisory, not authoritative.

4. Data Privacy & Security

  • Client data is handled in accordance with applicable data protection laws and contractual obligations.
  • Sensitive, confidential, or personally identifiable information (PII) is not used to train public AI models.
  • Access to AI systems is role-based and monitored.
  • Data shared with third-party AI providers is limited to what is strictly necessary for task execution.

5. Compliance & Ethical Use

GH’s AI usage adheres to:

  • Platform advertising policies (e.g., Meta, Google, and other media platforms)
  • Applicable legal and regulatory frameworks
  • Ethical standards related to fairness, transparency, and non-discrimination

AI systems are regularly reviewed to reduce bias, errors, and unintended outcomes.

6. Limitations of AI

While AI improves efficiency and insight generation:

  • It may produce incomplete or probabilistic outputs
  • It should not be relied upon for legal, financial, or medical advice
  • It does not replace human judgment or contextual understanding

Clients are encouraged to discuss any AI-assisted outputs with their GH point of contact.

7. Transparency with Clients

We are transparent about the role of AI in our services and are happy to:

  • Explain how AI supports specific deliverables
  • Clarify where human oversight is applied
  • Address questions related to data usage or governance

8. Policy Updates

This AI Policy may be updated periodically to reflect changes in technology, regulation, or business practices.
The latest version will always be available on our website.