About Voylla

Voylla is the biggest and most popular omni channel fashion jewellery brand in the country. With a robust online presence and an expansive total presence of 250 stores, Voylla is just a click away and a step away from patrons.

Voylla has successfully introduced the concept of high quality, impeccable crafted jewelry at affordable price points–a feat that remains unmatched in an increasingly busy segment.

Task at hand

Voylla wanted to increase their revenue by a minimum 20% without increasing the marketing spend.


We have successfully reduced the CAC by 40% with simple techniques like optimising the targeting, adding keywords with commercial intent, tweaking the ad creatives and optimising the spend based on the time of day. This resulted in boosting their revenue by 25% from the word go.

We also worked on their SEO and ranked Voylla for 10 jewellery related keywords with commercial intent within 3 months and increased their organic reach by 5x which further boosted the revenue by 15%.