The key to boosting the CR and loan disbursals for all three clients was constantly researching and trying several strategies and focusing on keywords and channels with the highest intent. To accomplish the goals we had set, we decided to combine two media types: SEO and affiliate marketing.

By improving the SERP ranking through advanced SEO techniques like publishing relevant articles regularly and doing affiliate marketing, we were able to improve the conversion rates as well as increase the number of loan disbursals.