ABOUT THE COMPANY & CHALLENGE
All three of our clients are among the top 3 NBFCs engaged in the business of providing personal loans. Their personal loan disbursal is extremely fast, paperless, and flexible in EMI options, making personal loans affordable for a large section of people! All three of our clients have 10L+ happy and returning customers! The challenge for us was to increase the number of loan disbursals for all three by targeting intent heavy audience via search.
THE RESULTS
20% CONVERSION RATE
600+ LOAN DISBURSALS PER MONTH
EXECUTION STRATEGY
The key to boosting the CR and loan disbursals for all three clients was constantly researching and trying several strategies and focusing on keywords and channels with the highest intent. To accomplish the goals we had set, we decided to combine two media types: SEO and affiliate marketing. By improving the SERP ranking through advanced SEO techniques like publishing relevant articles regularly and doing affiliate marketing, we were able to improve the conversion rates as well as increase the number of loan disbursals.
SERVICES DEPLOYED
REVENUE BOOST
BRANDING
